The Go-Ahead Group has launched a national “Better By Bus” campaign to encourage more people to travel by bus, highlighting benefits for customers, communities and the environment. Running for 12 months across #England, from the Isle of Wight to #Yorkshire, the campaign uses radio, digital audio, billboards and on-bus branding.
It aims to grow the 11 million daily bus users by promoting affordability, #accessibility, and lower environmental impact. Key benefits include fares under £3 on participating routes, fewer cars on the road, and support for local businesses, as passengers spend on average £32 per return journey locally.
Go-Ahead says the campaign will help people see buses as a practical, greener alternative to car travel, while Roads and #Buses Minister Simon Lightwood notes government investment makes now an ideal time to choose bus travel. 🚌 🏴
https://www.go-ahead.com/news/go-ahead-launches-national-better-by-bus-campaign/